Disappointing the design professionals, the federal government has selected an image created by a 19-year-old student as the logo for Canada’s 150th anniversary of Confederation.
Picked out among 300 entries in a competition aimed at students, the succeeding symbol is a stylized maple leaf constituted by multi-colored diamond shapes. It is going to be featured in all Canada Government’s products and events concerning the 150th anniversary in 2017.
Miss Ariana Cuvin, a second-year student of the University of Waterloo’s global business & the digital arts program, said that the diamonds and colors in her design are not the illustration of anything in particular. She told the Citizen, “I just wanted to go with something very simple,”.
However, the Canada150.gc.ca web site provides a different vision of what Cuvin described as her vision of the design. It says she aimed the base of a maple leaf, which is consists of four diamonds, to stand for the four provinces that shaped Confederation. The nine other diamonds that are expanding outwards, it says, were intended to represent the three territories and six other provinces.
Cuvin, who received $5,000 for the succeeding design, said she didn’t have enough time to come up with the concept because she only finds out about the contest 2 or 3 days before the submission deadline.
Miss Ariana Cuvin said that the significance of her achievement has just started to sink in. She said, “I’m still trying to process it,”.
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| Ariana Cuvin |
Critiques:
Matthew Warburton, the design manager with the communications and marketing department of the University of British Columbia’s said, “To my eye, it looks like student work,”.
Mark Busse, a partner & managing director of a design firm, Industrial Brand, said the logo “meets the minimum criteria of a usable logo.”
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