Disappointing the design professionals, the federal government has selected an image created by a 19-year-old student as the logo for Canada’s 150th anniversary of Confederation.

Picked out among 300 entries in a competition aimed at students, the succeeding symbol is a stylized maple leaf constituted by multi-colored diamond shapes. It is going to be featured in all Canada Government’s products and events concerning the 150th anniversary in 2017.

Miss Ariana Cuvin, a second-year student of the University of Waterloo’s global business & the digital arts program, said that the diamonds and colors in her design are not the illustration of anything in particular. She told the Citizen, “I just wanted to go with something very simple,”.

However, the Canada150.gc.ca web site provides a different vision of what Cuvin described as her vision of the design. It says she aimed the base of a maple leaf, which is consists of four diamonds, to stand for the four provinces that shaped Confederation. The nine other diamonds that are expanding outwards, it says, were intended to represent the three territories and six other provinces.

Cuvin, who received $5,000 for the succeeding design, said she didn’t have enough time to come up with the concept because she only finds out about the contest 2 or 3 days before the submission deadline.

Miss Ariana Cuvin said that the significance of her achievement has just started to sink in. She said, “I’m still trying to process it,”.

Ariana Cuvin

Critiques:

Matthew Warburton, the design manager with the communications and marketing department of the University of British Columbia’s said, “To my eye, it looks like student work,”.

Mark Busse, a partner & managing director of a design firm, Industrial Brand, said the logo “meets the minimum criteria of a usable logo.”

A well-designed logo can serve as a lightning bolt to light up its brand and spark the sense of instant recognition at the back of viewer’s mind. But what if you see a famous logo in a completely different language, presume, Chinese? Does that lightning bolt still strike in the same manner?

This is something an Istanbul-based artist Mehmet Gozetlik wanted to reveal and his effort to figuring this out comes out as his new project, Chinatown. Gozetlik, in this project, reinterprets well-known and well-accustomed Western logos as the neon signs that appears to be plucked right from the side of your nearby Chinese restaurant.

On the signage examples, Mehmet maintained the graphic identity recognized by the consumers around the globe, but described the company’s brand in Chinese characters — e.g., the Shell Oil signage reads “gasoline”; Starbucks reads “Caramel Macchiato”, etc.

This effort of Mehmet fascinatingly expresses that how, and why, different logos are pasted in our brain. All in all, Chinatown’s signs seem to show that the sweet spot for the well-known logos that can bridge the gap between the East & the West can exceed the limitations with its distinctive art than its typography. For example, logo like MasterCard, 7-Eleven, Shell, Burger King, Pepsi, etc. were easy to recognize by their shapes and colors. While the mascots were helpful in recognizing other logos like Starbucks or Chiquita Banana.

Article Source: http://www.brandedlogodesignsreviews.com/brandedlogodesigns-reviews-famous-western-trademarks-reinterpreted-for-chinese-restaurant/