The ZTE’s brand improvements including a logo change.

 ZTE’s brand improvements.

ZTE is one of the biggest telecom companies in the world and a giant in China. They want to connect with the world in a new way altogether. They want to launch themselves in the world market and in order to do this they have revamped their logo and brand image. Their earlier logo was a simple LTE in Chinese and English side by side. The typography and the fonts looked very Chinese and original. The new logo is not much different from the previous one except for the fact that the Chinese words are gone. They revealed their new logo on Facebook recently showing both the old logo and the new one.

The new logo has round edges and the color is also much light. They also have a new slogan which goes along with the new brand identity. The slogan says “Tomorrow never waits” which sound more like a James Bond flick. The new changes are aimed at the new younger audiences. They want a more appealing younger fan base. They are competing against the like of Huawei. The change looks minimal but their plans look promising.