The logo revamp of Black and Decker.

BrandedLogoDesigns reviews - The logo revamp of Black and Decker.

Black and Decker are the biggest home appliances and hardware manufacturer in America. They have kept their logo the same since their inception which is nearly a century ago. Black & Decker have evolved over time but they didn’t thought of changing their identity until now. They are the sort of company that believes in tradition and keeping it alive through these seemingly small things. Black and Decker has performed well all those years due to their superior quality at affordable price and also having a truly global presence.

Their earlier logo had a black background with a hexagonal nut shaped logo. The name of the brand was written in white. It was a successful logo and it must have been a difficult task revamping the logo. The management hired a design compan

y for the task and they came up with a logo that doesn’t look that bad. The new logo is again in black background with the name of the brand in orange. This is the same color scheme as the previous one. They in fact have changed their identity a bit. The ‘&’ of Black & Decker is gone, or replaced with a ‘+’.